Our Mission is comprised of our Core Values, which serve to guide our business daily.
- We work to raise the standard of our customers' health and well-being.
- We offer the highest quality natural and organic products at competitive prices.
- We strive for unparalleled customer service.
- We provide a vibrant workplace that is educational, fun, career building and life enhancing.
- We are evangelists for all things natural and humanitarian.
- We believe in clean eating and healthy living.
- We buy locally and regionally whenever possible.
We live by these Core Values while maintaining a profit so that we can become a sustainable force for good in the communities we serve.