BE LABS flagship brand, CBD LUXE, was born from the need to create quality, efficacious, cannabinoid-centric products in an industry fighting for legitimacy and legal acceptance. BE LABS founder, William A. Spilo, knows all too well the struggle to find natural health and wellness solutions in a world dominated by big pharma.
Among many other pursuits and passions, including botany, real estate development, and private equity, Will was first a professional snowboarder and eventually a heliski-guide leading some of the world’s greatest athletes to the height of their athletic careers. Will’s passion for gravity sports eventually led to a myriad of serious injuries. The operations and pain meds that followed soon became a cycle from which Will needed to break free.
His academic background and experience in botany led Will to discover the healing properties of cannabis and hemp, and how the plant’s different compounds, or cannabinoids, can be formulated in a way that allows prescriptive product development to address specific ailments and health needs.
At that time, William was compelled to solve his own problems with chronic pain. When his original formulations worked wonders for himself and his peers, Will began to share them with others and CBD LUXE was born. Will’s drive to create and bring to market ultra-high-quality hemp-derived CBD products is now shared by a growing team of dedicated professionals and appreciated by a growing legion of CBD fans around the country and world.
Company Values
How we conduct ourselves and our business is the core focus of growing our healthy enterprise. We seek to be highly informative, honest, and transparent in our dealings with our team members, suppliers, partners, investors, and customers.
We are a highly innovative company committed to maintaining rigorous pharmacological standards to deliver the highest-quality CBD products on the market. We care deeply about our customers and our ability to help them manage their anxiety, pain, and other ailments. This core concern drives our research and development and motivates us to make the purest, safest, most efficacious products available anywhere in the world.
By adhering to the triple bottom line (People, Planet, Profit) framework, we are building for the future today. Our team is made up of dedicated professionals who support each other in the workplace and treat our vendors and customers with kindness and respect. Conscious behaviors and healing plants go well together.
Join us on this journey to plant-based wellbeing.